We're Now G-Mac Apparel + Fall '16 Has Arrived!

PGA TOUR Golfer Graeme McDowell’s Clothing Line Changes Company Name to G-Mac Apparel

New Branding Reflected in Fall 2016 Line - Available Online & In Stores

MEDLEY, Florida, August 26, 2016 - G-Mac by Kartel, the clothing company worn and promoted by the 2010 U.S. Open Champion Graeme McDowell, announced today that it has officially changed its name to G-Mac Apparel.

This change reflects McDowell’s increased involvement in all aspects of the business, including product design, marketing, sales and business development.  In addition, this change supports the company’s goal of growing its business in the United States and beyond by better leveraging the global strength of the “G-Mac” brand.

"I’ve loved contributing to the evolution of the G-Mac line," said Graeme McDowell. “As a team, we’ve worked diligently over the last year to strengthen our brand from the inside out and position us for growth.” McDowell adds, “While our efforts are evident in the Fall line, expect continued innovation and change with each new season.”

G-Mac Apparel FALL 2016 – Available In Stores & Online

The first items featuring the new name are now available in stores and online at GMacApparel.com. While the name has changed, consumers can still expect the G-Mac signature sophisticated modern vintage look constructed with luxury and performance fabrics. G-Mac Apparel prides itself on not being “just another striped polo” brand and will continue to offer unique yet wearable designs that can take someone from the course to the boardroom to a night out.

The Fall collection features two new polo designs—the Colt and McHatch. This Colt features a contemporary tailored collar, faux fashion pocket and premier detailing throughout. The McHatch, the sportiest G-Mac polo, features functional color panel inserts for added breathability, comfort and ease of movement.

The colors, prints and textiles of the Fall range were inspired by the journey McDowell’s ancestors made from Scotland to Northern Ireland centuries ago. The season’s palette features rich tones of medieval tapestries, bright colors of battlefield garb and the greys of metallic armor. The prints took inspiration from nautical instruments used by Irish and Scottish seafarers (McNorth Polo), the shield and armor used in battle by McDowell’s ancestors (McFort Polo) and the Carrick-a-Rede rope bridge offering stunning views of N. Ireland and Scotland (McCarrick Polo).

** While much of the Fall line is now available at GMacApparel.com, more color ways, sizes and styles will be added late September.

G-Mac Apparel Features

The G-Mac line combines luxury with performance and easy care features. Polos are two-way stretch, UV protective, quick dry and antimicrobial. The McTech pants and shorts feature a scorecard-gripper back pocket, shirt-gripper waistband and mesh-lined pockets. All items are easy wash and dry—including our new cashmere blend sweaters and luxe trousers.  




Jaime Baird